Date of Award
Spring 2021
Degree Name
Bachelor of Arts
Department
Media & Communication; College of Arts & Sciences
First Advisor
Michael Dwyer
Abstract
The Uses and Gratifications theory is used all throughout the field of communications and media studies. In this case, I breakdown the structure of AMC TV's Mad Men and analyze the ways in which they capture their audience and encourage engagement outside of watching the show itself.
Recommended Citation
Wadsworth, Bryce, "Uses and Gratifications within AMC’s Mad Men" (2021). Capstone Showcase. 6.
https://scholarworks.arcadia.edu/showcase/2021/media_communication/6
Included in
Applied Behavior Analysis Commons, Critical and Cultural Studies Commons, Social Influence and Political Communication Commons
Uses and Gratifications within AMC’s Mad Men
The Uses and Gratifications theory is used all throughout the field of communications and media studies. In this case, I breakdown the structure of AMC TV's Mad Men and analyze the ways in which they capture their audience and encourage engagement outside of watching the show itself.