Document Type
Article
Publication Date
2013
Abstract
This essay discusses the significance of the hashtag phrases that now appear in the corner of television screens during shows. Television networks are trying to utilize Twitter to promote watching their programs live and generate discussion among fans, as well as potential new fans. Other uses for the social network that are being explored is the collection of feedback, for use in renewal and creative decisions, and viewer numbers, to entice advertisers.
Recommended Citation
Bellwoar, Rachel M., "Twitter and #Television" (2013). Faculty Curated Undergraduate Works. 7.
https://scholarworks.arcadia.edu/undergrad_works/7
Included in
Mass Communication Commons, Social Media Commons, Television Commons