The Uses and Gratifications Theory, Explained and Applied
Date of Award
Spring 2024
Degree Name
Bachelor of Arts
Department
Media & Communication; College of Arts & Sciences
First Advisor
Michael Dwyer
Abstract
The "Uses and Gratifications" Theory is a theory within the field of Media and Communication. It argues that media consumers choose what to engage with and choose what affects them, directly contrasting the "Hypodermic Needle" Theory. The theory consists of five categories: affective needs, tension-free needs, social integrative needs, personal integrative needs, and cognitive needs. This paper explores each of these needs in conjunction with actions and behaviors of the online Panic! At the Disco fandom.
Recommended Citation
Filon, Abiageal, "The Uses and Gratifications Theory, Explained and Applied" (2024). Capstone Showcase. 1.
https://scholarworks.arcadia.edu/showcase/2024/media_communication/1
The Uses and Gratifications Theory, Explained and Applied
The "Uses and Gratifications" Theory is a theory within the field of Media and Communication. It argues that media consumers choose what to engage with and choose what affects them, directly contrasting the "Hypodermic Needle" Theory. The theory consists of five categories: affective needs, tension-free needs, social integrative needs, personal integrative needs, and cognitive needs. This paper explores each of these needs in conjunction with actions and behaviors of the online Panic! At the Disco fandom.