The Uses and Gratifications Theory, Explained and Applied

Date of Award

Spring 2024

Degree Name

Bachelor of Arts

Department

Media & Communication; College of Arts & Sciences

First Advisor

Michael Dwyer

Abstract

The "Uses and Gratifications" Theory is a theory within the field of Media and Communication. It argues that media consumers choose what to engage with and choose what affects them, directly contrasting the "Hypodermic Needle" Theory. The theory consists of five categories: affective needs, tension-free needs, social integrative needs, personal integrative needs, and cognitive needs. This paper explores each of these needs in conjunction with actions and behaviors of the online Panic! At the Disco fandom.

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The Uses and Gratifications Theory, Explained and Applied

The "Uses and Gratifications" Theory is a theory within the field of Media and Communication. It argues that media consumers choose what to engage with and choose what affects them, directly contrasting the "Hypodermic Needle" Theory. The theory consists of five categories: affective needs, tension-free needs, social integrative needs, personal integrative needs, and cognitive needs. This paper explores each of these needs in conjunction with actions and behaviors of the online Panic! At the Disco fandom.