Date of Award

Spring 2022

Degree Name

Bachelor of Arts

Department

Media & Communication; College of Arts & Sciences

First Advisor

Shekhar Deshpande

Abstract

Social media has had a profound effect on humanity since its inception. 72% of adults in the United States use social media and social media sites like Twitter, Facebook, Instagram, Snapchat, Pinterest, TikTok, and the like. Depending on the site, social media has users using their websites in the millions to billions over two decades starting in the 2000s. Social media has allowed for electronic communication between multiple people while also sharing information, ideas, personal messages, and other content such as videos and images to anybody in the world with a Wi-Fi connection. It's used on both a personal and business level.

For many, social media has had a significant impact in many ways. This includes just in people's daily lives and has had a significant impact on society. But overall, has social media impact and implementation on society been a positive or negative one? This thesis looks at how social media may have been and is still doing more harm than good for people and society as a whole. One can say social media is good for these reasons and bad for these reasons, but through this thesis, the question of why social media is bad can be looked at through some theories. The theories in which are technological determinism, social constructivism, and modernity.

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A Look Through Technological Determinism, Social Constructivism, Modernity and Social Media

Social media has had a profound effect on humanity since its inception. 72% of adults in the United States use social media and social media sites like Twitter, Facebook, Instagram, Snapchat, Pinterest, TikTok, and the like. Depending on the site, social media has users using their websites in the millions to billions over two decades starting in the 2000s. Social media has allowed for electronic communication between multiple people while also sharing information, ideas, personal messages, and other content such as videos and images to anybody in the world with a Wi-Fi connection. It's used on both a personal and business level.

For many, social media has had a significant impact in many ways. This includes just in people's daily lives and has had a significant impact on society. But overall, has social media impact and implementation on society been a positive or negative one? This thesis looks at how social media may have been and is still doing more harm than good for people and society as a whole. One can say social media is good for these reasons and bad for these reasons, but through this thesis, the question of why social media is bad can be looked at through some theories. The theories in which are technological determinism, social constructivism, and modernity.