Date of Award
Master of Arts in International Public Relations
Media & Communication; College of Arts & Sciences
Social media is increasingly becoming an important tool mainly for communication. However, organizations and institutions are embracing the platforms for marketing. Educational institutions have not been left behind in this regard, with most leveraging these platforms to increase their numbers while mainly targeting international students. This dissertation thus delves into the influence of social media on international students. The focus is on the effectiveness and efficiency of social media in influencing international students’ decision-making during selection of their preferred educational institutions.
Almutairi, Faisal A., "The Influence of Social Media on International Students: Case Study Analysis of International Students from Arabian Gulf" (2016). Graduate Theses & Dissertations. 31.