Date of Award

Spring 2016

Document Type

Thesis

Degree Name

Master of Arts in International Public Relations

Department

Media & Communication; College of Arts & Sciences

First Advisor

Evan Welsh

Abstract

Social media is increasingly becoming an important tool mainly for communication. However, organizations and institutions are embracing the platforms for marketing. Educational institutions have not been left behind in this regard, with most leveraging these platforms to increase their numbers while mainly targeting international students. This dissertation thus delves into the influence of social media on international students. The focus is on the effectiveness and efficiency of social media in influencing international students’ decision-making during selection of their preferred educational institutions.

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